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LoginClayton Douglas | Clayton Douglas News 51136 Benefits Of Inbound Enquiry Automation In Your Marketing
Benefits of inbound enquiry automation in your marketing
Tue, May 31, 2022
If you are in the business of selling racehorse shares, you hopefully deal with a lot of enquiries on your horses available. Implementing an automated enquiry response system can deliver several benefits for you, the Seller, and the prospective Buyer.
Below we outline four key benefits of an intelligent automated enquiry response system for your business.
Reduce the time spent manually responding to online enquiries from your website, social media and advertising, especially on a Monday morning when enquiries have built up all weekend!
An automated email response system can email the new contact all the relevant information for you including photos, links to videos and any other promotional material.
As the saying goes, if you do it more than three times, automate it!
The real benefit is not so much how much time you save, but what you do with that time. Focus on more important things like personally calling the prospective buyer, building a strong relationship with your current and prospective clients, and preparing video and audio updates that are proven to increase buyer interest.
We hope you are inundated with emails from prospective buyers of racehorse shares. But we suspect many of those come in outside office hours. We have researched enquiries on horses offered by our clients and found that roughly 60 per cent of racehorse enquiries are received outside of normal office hours.
These contacts could well be enquiring on multiple horses from multiple trainers, farms or syndicators. Or maybe they are enquiring about racehorse ownership for the first time.
Automated enquiry responses allow you to meet customer expectations with prompt action. The value of immediacy is huge in today’s market.
Stand out from competitors and begin a relationship with the prospect when they are most motivated, and before they browse on to the next opportunity.
Uniformity in communications is essential for establishing and maintaining a brand with a strong reputation.
Automated enquiry responses have standardised formats with a professional appearance, ensuring you deliver well-crafted, branded responses every time.
Yes, sometimes it can be obvious to the recipient that some emails are automated - especially if they are sent within minutes of their enquiry in the middle of the night! Personalising the email and delivering an "intelligent" response focussed directly on their enquiry, overcomes any negative sentiment. Then, your personal follow up is always important.
Modern email automation solutions can be configured to not only include the contact's name in the auto-email response (a basic requirement) but also any variables that the contact has entered onto a Landing Page / Enquiry Form.
The most obvious question to ask the contact on these pages or forms, which horse they are interested in. A dedicated Landing Page per horse automates this. But you may decide to ask other questions to trigger other responses. For example, is the contact enquiring about racehorse ownership for the first time?
You have to be careful not to make it too complicated and scare off prospects. But many options exist to personalise the email response.
Email marketing automation is one of the key components of the CRM, Sales & Marketing Automation solution that we can offer, fully integrated with Prism.
In partnership with Keap and Keap implementation specialists at Wrkplace Digital, this solution allows stables, syndicators and farms to:
Below we outline four key benefits of an intelligent automated enquiry response system for your business.
1 Efficiency
Reduce the time spent manually responding to online enquiries from your website, social media and advertising, especially on a Monday morning when enquiries have built up all weekend!
An automated email response system can email the new contact all the relevant information for you including photos, links to videos and any other promotional material.
As the saying goes, if you do it more than three times, automate it!
The real benefit is not so much how much time you save, but what you do with that time. Focus on more important things like personally calling the prospective buyer, building a strong relationship with your current and prospective clients, and preparing video and audio updates that are proven to increase buyer interest.
2 Immediacy
We hope you are inundated with emails from prospective buyers of racehorse shares. But we suspect many of those come in outside office hours. We have researched enquiries on horses offered by our clients and found that roughly 60 per cent of racehorse enquiries are received outside of normal office hours.
These contacts could well be enquiring on multiple horses from multiple trainers, farms or syndicators. Or maybe they are enquiring about racehorse ownership for the first time.
Automated enquiry responses allow you to meet customer expectations with prompt action. The value of immediacy is huge in today’s market.
Stand out from competitors and begin a relationship with the prospect when they are most motivated, and before they browse on to the next opportunity.
3 Consistency
Uniformity in communications is essential for establishing and maintaining a brand with a strong reputation.
Automated enquiry responses have standardised formats with a professional appearance, ensuring you deliver well-crafted, branded responses every time.
4 Personalisation
Yes, sometimes it can be obvious to the recipient that some emails are automated - especially if they are sent within minutes of their enquiry in the middle of the night! Personalising the email and delivering an "intelligent" response focussed directly on their enquiry, overcomes any negative sentiment. Then, your personal follow up is always important.
Modern email automation solutions can be configured to not only include the contact's name in the auto-email response (a basic requirement) but also any variables that the contact has entered onto a Landing Page / Enquiry Form.
The most obvious question to ask the contact on these pages or forms, which horse they are interested in. A dedicated Landing Page per horse automates this. But you may decide to ask other questions to trigger other responses. For example, is the contact enquiring about racehorse ownership for the first time?
You have to be careful not to make it too complicated and scare off prospects. But many options exist to personalise the email response.
Learn about our CRM & Email Automation solution
Email marketing automation is one of the key components of the CRM, Sales & Marketing Automation solution that we can offer, fully integrated with Prism.
In partnership with Keap and Keap implementation specialists at Wrkplace Digital, this solution allows stables, syndicators and farms to:
- automate email responses and follow ups;
- convert more leads into sales with tailored online order forms;
- automatically onboard new owners into Prism, ready for invoicing; and
- save valuable time.
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Sharnee Rose | Racing Manager
Address: PO Box 1177
Mornington, 3931 VICTORIA
